Heads up Nike, adidas, and Under Armour: soccer superstar Zlatan Ibrahimovic is coming for you.
Earlier this week, the Swedish soccer star lifted the curtain on his new sportswear brand called A-Z—a pretty well-timed move for the striker, as he’s headed into the 2016 UEFA European Championship and there are rumors surrounding his possible transfer to Manchester United.
For this venture, Ibrahimovic joined forces with Petter Varner, the head of the Norwegian apparel giant Varner. The two combined their fields of expertise to create a collection of performance gear with one simple mission: “Make it possible for anyone to play sports.”
“What I went through. All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities," Ibrahimovic said in a press release. "But I took my opportunity. I trained harder than everybody else. This is my way of giving back to all the people out there. This is the people’s brand. I am the people’s man”
The debut A-Z drop includes everything from lightweight nylon jackets and mesh-panel tees to straight-legged sweatpants and boxers. The collection, as a whole, is kept pretty clean through the use of understated colors like black, navy, and white, as well as a subtle logo placement.
In celebration of A-Z’s launch, Ibrahimovic has released a short film titled Inner Voice, which provides a closer look at the brand’s spirit—one that encourages hard work, determination, and resilience.
You can check out Inner Voice, directed by Philippe Templeman, above, and the lookbook images below. The A-Z collection is available now online.