G-Star RAW has been pushing the envelope in the world of denim for over 25 years, and at this point, if you're serious about your jeans, then you have at least one pair of G-Stars in your rotation. But G-Star is about more than just selling you a pair of pants—the company's passion for denim has led them on a quest to provide each customer with the perfect pair of jeans.
To launch the Spring/Summer 2015 collection, G-Star wanted to showcase this impressive range of fits. They brought in acclaimed photographer Ellen Von Unwerth, whose work has been everywhere from your favorite fashion magazines to the Metropolitan Museum of Art, to capture the spectrum of G-Star's offerings.
Further highlighting the universality of quality denim, G-Star has launched a social phenomenon to accompany the Spring/Summer '15 campaign, asking jean-wearers (so, basically, everyone) to pick a favorite between a looser, wide fit and a tighter, skinny fit jean. Using the hashtag #tightorwide, fans of both sides can weigh in online. Follow #tightorwide to see where this debate is heading, and go to g-star.com/tightorwide to see all the latest from G-Star RAW.