Drake's OVO imprint always had some of the most coveted tour merch out there, so much that it opened a standalone store in his beloved hometown of Toronto to carry the goods permanently. After the initial releases in December, today we are finally seeing some new releases the online shop, and there are also some in-store exclusives available too.
New lookbook shots, taken by Toronto-based photographer Sharmarke Abdi, appeared on the OVO store's Instagram account today. The new online items include T-shirts fitted with an OVO owl patch, and a re-up of the long sleeves from the Core Collection that feature the owl silkscreened on the chest. The in-store exclusives include an owl beanie, and a new "6 God" emblazoned hoodie.
The store is located at 899 Dundas St. W. which is the same location that housed the OVO pop-up-shop during last year's OVOFest. The goods always sell out fast but we can definitely count on OVO to continue to roll out different items. In the past we've seen everything from zip-up hoodies and pull-overs, to tees, hats, sweats, and even flandanas.
Check out some of the pieces here and be sure to hit up the online store, or better yet the actual OVO Store if you're in the Six or planning on being there anytime soon.
A photo posted by OVO STORE (@welcomeovostore) on Jan 27, 2015 at 2:53pm PST
A photo posted by OVO STORE (@welcomeovostore) on Jan 27, 2015 at 9:07am PST
UPDATE: Some images of additional new items were posted to Instagram last night. There are crewnecks and hoodies with large owl logos on the front, and appear to be in-store exclusives that will be available starting Saturday, Jan. 31.
A photo posted by OVO STORE (@welcomeovostore) on Jan 28, 2015 at 4:06pm PST
A photo posted by OVO STORE (@welcomeovostore) on Jan 28, 2015 at 4:00pm PST