Though it may be a new year, the big butt trend of 2014 hasn’t shown any signs of fading.

And here to propel that infatuation is a new product by the name of Belfie Stick—a selfie stick that was specifically crafted to solve “all your back problems.”

Created by the selfie-based social network On, the device is very similar to the original selfie stick, but instead features a bendable extension so you can capture your ass at every angle. And if you think this is strictly a novelty item/waste of money, then you have to read some of the testimonials from folks who have already tried it out:

“I got my squat game down on lock shooting belfies every day to check up on my progress! I am so totally in love with this product, my girlfriend agrees it's totally bad ass!” - Marcos, Miami

“I never again have to take pics in the bathroom. I can't tell you how many times Ive dropped my iphone trying to take pics. I love it! Thank God they invented belfiestick!” - Lauren, Los Angeles

In short: There's a pretty big demand for this thing. If you’ve been convinced—and have money to throw away—you can pre-order the Belfie Stick for $80 at BelfieStick.com.

[via Racked]