If given the opportunity, would you drop everything you were doing to go on an adventure? That’s exactly the question The North Face asked a few unsuspecting people as part of its “See For Yourself” campaign. Lucky for us they captured it all on video, from the reactions to the adventures themselves, and the result is nothing short of awesome.
In late October, The North Face “See For Yourself” taxi roamed the streets of New York City and offered to take strangers on an adventure, with no detail given. Those who accepted, even though it meant skipping work, meetings, and other commitments, were whisked away on a variety of trips both near and far: one cab even went all the way to Canyonlands, Utah—a whopping 2,138 miles away from New York City.
For almost 50 years, The North Face has developed outdoor gear and apparel to inspire a movement of exploration, and its marketing ventures as of late have been a reflection of that mentality. Before the “See For Yourself” campaign, it made headlines for its marketing stunt in Korea that involved a disappearing floor that forced shoppers into rock-climbing their way to free gear.
Check out the video above.
[via The North Face]