Celebrity Behind the Line: Shaquille O'Neal
Still In Existence: No

TWIsM (or, The World is Mine) was founded by Shaq and Cyrk Inc. in 1997 as a way to create clothing that would be worn by (and inspire) inner city youth. The line is really nothing beyond branded T-shirts, pants, shorts, outerwear, and sweatshirts—basically your average celeb streetwear staples. What really kicked things off for the brand in the 1990s and 2000s were advertisements in hip-hop magazines like The Source and, uh, Shaq's “budding” rap career. TWIsM may not be as big as Kazaam, but it is hardly the worst in all of Big Diesel's diverse portfolio of investments.