Butter Goods is a skater-owned and skater-run brand from Perth in Western Australia. Founded in 2008, the brand has opened a shop in their hometown, called Lo-fi. Their new Fall/Winter 2014 lookbook—shot by James Whineray and Garth Mariano—is one of the best we've seen in a long time.
The Fall/Winter collection from Butter Goods has all the staples you'd expect from a good skate brand; rugby shirts, T-shirts, bucket hats and 5-Panels. Graphic prints do reign supreme, but the Butter Goods graphics are pretty damn cool, and more original than we've seen in a long time.
Highlights of the collection include the long-sleeved T-shirts with the American football vibe and the white, yellow and black rugby shirts.
Check out some more of the lookbook below, head to the Butter Goods website for a list of UK stockists and hold tight for more info on the cut and sew collection in the coming weeks.