You can call it performance art, but if there were another way to describe P.A.M.’s fall/winter 2014 lookbook it would be trippy. This is nothing new for the brand that’s always bringing you psychedelic vibes. The “PRO ACTIVE MUTATION” campaign continues the mind-blowing visuals when you see two models fused as one as they rock the latest gear. A whole slew of options are at your disposal.
Key items include button-down shirts, nylon jackets with DNA structure graphics, and sweats that are laced with what looks like a zebra print but says “MUTANT” upon closer inspection. Your mind’s not playing tricks on you either; those acrobatic moves and clothes are very real.