Every time people think they have #BEEN TRILL# figured out, Matt Williams and Virgil Abloh manage to drop a batch of gear that keeps people coming back for more. The brand's latest lookbook highlights the latest drop from the collective.
The editorial—shot in a studio and out in nature—highlights pieces currently available online: T-shirts, hoodies, long sleeves, and even pants that are both text-heavy and inspired by the speed and language of the Internet. One of the tees has "Eternal Entropy" across the back, with text elsewhere on the shirt in front that reminds you of an old Microsoft program. There are also a few with "New Rules" on the chest and sleeve (What up Jay Z?). It also looks like the Chief Keef and Glory Boyz collab is back for another run, which is good news for anyone that missed out on the first "FREE KEEF" drop.
Check out the lookbook here, and then head to #BEEN TRILL#'s online shop to pick up your selects.