Norway recently revealed its logo for the 2022 Winter Olympics and Paralympics as part of the country's bid to host the games. Created by Oslo-based firm Snøhetta Design, the brightly colored, circular design features the scrambled letters and numbers of "Oslo 2022."
“The visual profile is, for many, the first impression of Oslo Olympic application and determines how our message is received,” an Oslo Olympic commissioner, Hallstein Bjercke, tells Desktop. ”It is playful, innovative, and eye-catching and will be noticed—both at home and abroad.”
Another plus to the simplistic design is that the typography can be taken apart, adjusted, and rearranged into infinite layouts for other branded materials. Based off a Nordic design expression called "Nordic Simplicity," the logo is meant to be "urban, natural, playful, responsible ambitious, and generous."
While the logo surely is eye-catching, whether or not it will help Oslo win its bid against cities like Beijing, Almaty, Kazakhstan, Lviv, Ukraine, and Krakow, Poland has yet to be seen.