Favorite brands: Billionaire Boys Club, Ice Cream, Nike SB

Avid sneakerheads started looking for fresh gear to rock with their kicks. Kevin Ma put his "Hypebeast" website online as a way to document the latest sneakers coming out, in an easier to digest form than forums like NikeTalk and SuperFuture. Pharrell Williams was the reigning king of style, and got dudes to draw themselves as Baby Milo characters and  put them on to all-over print hoodies and brands like OriginalFake and A Bathing Ape. Streetwear brands like Crooks & Castles, 10.Deep, The Hundreds, and Pharrell's own Billionaire Boys Club gained steam as more and more dudes wanted to get on the wavy train.

1. BAPE Hoodie (Bought off SuperFuture) 
2. Baby Milo Tee (Doesn't know it's fake)
3. BBC Dog Denim
4. Nike SB x Diamond Supply Co. Tiffany Dunks (Overpaid on eBay)