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Cooper Black is one of those fonts you know you know, even if you don’t know you know it. Appearing everywhere from the handwritten logo of Archie Comics to every trucker hat Kelso wore on That ‘70s Show to the opening credits of Louie, it’s a ubiquitous font despite it’s goofy, bloated nature. That being said, like just about everything in the culture these days, it’s seeped into the world of hip-hop to become a mainstay for some of the genre’s most innovative artists. Here’s The Complete History of the Cooper Black Font in Hip-Hop.

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