When: 2010

Here is an example of the industry's obsession with size zero models. Model Crystal Renn said she was "shocked" after seeing the retouched photos—and rightly so. Renn, who's one of the most famous plus sized models, has made it her focus to speak out against this unrealistic idea of beauty. For the photographer, Nicholas Routzen, to make her appear thinner and then tell the Daily Mail that he's "paid to make women look beautiful" is just wrong.