Back in January, George Clooney told Italy's Max magazine, "I never fixed my eyes, but I spent more money to stretch the skin of my testicles. I did not like the wrinkles. It’s a new technique, many people in Hollywood have done it. It’s called ‘ball ironing.'" 

Yes, one can now get their testicles ironed. A spa in Santa Monica added the "Tighten the Tackle" treatment to its list of services last year, and the $575 non-surgical treatment has apparently been in high demand from dudes who want lasers to zap their b-sack and "remove hair, erase wrinkles and correct discoloration on the scrotum."

The popularity of the procedure may be new, but Clooney's been at this for a while. Back in 2008 he revealed in an interview with Esquire that he never got his eyes cosmetically done, but "I did get my balls done, though. I got them unwrinkled. It's the new thing in Hollywood -- ball ironing."

According to Nurse Jamie, who is a well-known celebrity beautician, "Down there the skin ages, it’s a thinner skin like that around the eyes." And while the aesthetics of your scro' may not be your number one concern, it's apparently a hit procedure with A-list celebs, bankers, lawyers, and other guys who now offiicially have more money than they know what to do with.

Nurse Jamie states that her male clientele has gone from 15% of her total patients to a now whopping 40%, who now pay an average of $900 a visit for various services, including the "Male Laser Lift," as it's called on her site. According to the celeb beautician, the results of having your balls ironed out last up to four weeks, and she recommends around six sessions per client. "It has a high patient satisfaction," she claims. If this is something you're interested in, go nuts!

[via DailyMail]