Who started it: A$AP Rocky
Circa: 2012

While Jay-Z has been a longtime proponent of the "all-black everything" look, A$AP Rocky is the guy who took that into the future. His relationships with streetwear brands like Black Scale led to an awesome collaboration that drew upon their mutual love of gothic imagery, predating brands like PYREX Vision and setting the direction of streetwear from hip-hop oriented references and skate-friendly graphics to a more directional, fashion-forward aesthetic. Brands like Fear of God L.A. and Hood By Air wouldn't be as poppin' without A$AP Rocky leading the charge.

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