Roots: Founded by brothers Lucas and Séverin Bonnichon in Paris in 2011.

Cuisse de Grenouille is a small French brand that caters to the "gentleman surfer." If you believe those two concepts are mutually exclusive, then the two Bonnichon brothers might just change your mind. Cuisse de Grenouille draws on vintage California surf culture with updates in fabric, fit, and technology.

This means laid-back clothes made with Japanese brushed flannels, Italian wools, and French leathers. Like an A.P.C. for the beach, the aesthetic combines French sophistication with surfing's treasured simplicity for a look that's fit for surf shacks or fancy soirées.