Who He Is: Founder, FUCT

20 years later, FUCT continues to have lasting impact on the world of streetwear. Its name alone is arguably responsible for the use (or overuse) of the F-word in streetwear, but the counter-culture themes are just a part of what make Erik Brunetti a great artist and FUCT a great brand. Brunetti's relentless authenticity to himself as a person and as an artist have been constants in his work and what have kept him relevant all these years later. In a Hypebeast interview, Brunetti states, "In order to remain relevant in this industry you have to do things on your own terms." It's evident that he's doing just that.