Officially joining his sisters Kim and Kourtney as fashion moguls, Rob Kardashian is poised to revolutionize the sock game with his brand new line called Arthur George by Rob Kardashian. The young designer didn't want to bank off of his famous family, and so he chose "to stay away from using [his] last name," he told WWD. Instead, he put together his middle name and his late father's name, and then added his name. And why Arthur George? Why, because according to Rob, "it sounds classy," you classless peasant.

But to be honest, a few of the options aren't bad. When we first heard that the lone Kardashian son had a sock line, our expectations were so low that what should have been a solid "meh" became an enthusiastic "okay." And then we clicked over to Uniqlo to buy some socks for $5. Arthur George by Rob Kardashian socks all retail for $30, and are available at Nieman Marcus.

Way to go, Rob! Now your sisters can't lord over you because they're more famous than you from sex tapes and being bitchy.

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