Origin of the Name: "It was meant to look alluring, offensive, and corporate all at the same time, to fool people into thinking it was pronounced a different way, I wanted it's presence to be and become very ambiguous. I did not think of other names prior, I thought of FUCT immediately—it was a creation of a new word at the time." - Erik Brunetti, Hammer Smashed Sound, 2009 

The vulgar, IDGAF-attitude of the longest standing real streetwear brand around is not a brand at all—it's a lifestyle. Brunetti and crew don't beat around the bush, they take their incredible designs and quality pieces and dive right in.