Comme Des Fuckdown everything; hats, beanies, socks, tanks, you name it. It doesn’t matter what the item is, if it has this saying on it, it is being worn. Guys (and a lot of girls) in Los Angeles clamored to get their hands on the famed beanie.  Since the brand The Cut (via SSUR) expanded the collection (which is almost a decade old) into many other items, the trend has expanded and shows no signs of slowing down anytime soon.