Year: 2011
Proenza Schouler enlisted art-house filmmaker Harmony Korine to make a film promoting their fall 2011 line, inspired by Native Americans they had encountered traveling the Southwest. The resulting film, "Snowballs," consists of two women in creepy Indian masks and headdresses with bows running around to a haunting song about them liking to find shit and mimicking tribal dances and hanging out with an old fat white dude. The message is supposedly to "open your worldview" but the video makes it seem as if the filmmaker's own is quite narrow. Making an art-house joke out of the struggle and genocide committed against Native Americans is worse than unfunny.