"Game On, World" is a new video campaign launched by Nike+. Using the same integrated technology Nike's used for years, and applying that with sneakers like the Nike Hyperdunk+, Lunar Hyper workout+, and the TR 1+, Nike is able to track your fitness and transfer performance data directly to your iPhone. This clip below features Nike athletes demonstrating the new Nike+ Pressure Sensor in an awesome video that transforms the real world into simulated versions of classic video games. [PSFK]