Strava, a company based on providing athletes an opportunity to share their fitness regimes, has produced this gorgeous cycling video.

The intent is to encouraging people to strive. To love getting out there for all the reasons we all love to get out there, with Strava along for the ride to help make it better - through performance share, personal goal setting, and helping to push the boundaries of where you normally ride. The spots (there are three in total) premiered last weekend on Tour of Flanders coverage on Versus/NBC Universal.