Listing Price: $18.95
Brooklyn hooligan and Spike Lee’s alter ego Mars Blackmon first appeared in 1986's hip-hop classic She’s Gotta Have It. Mars’ street-corner wit and definitive style captivated a cult following, and Nike marketing execs took notice. Visually characterized by his oversized thick rimmed glasses and BROOKLYN bill cycling cap, Mars became the ultimate spokesperson for Nike’s Air Jordan product line, who’s legacy in urban streetwear culture and lifestyle needs no introduction. Spike Lee’s involvement played a major role in bridging the gap between urban and athletic styles, leading to a monumental deal of his own— the Air Jordan Spiz’ikes.