The Japanese brand was super aggressive this year, opening several new flagship stores in New York with some crazy deals to match. Any ride on the NYC subway meant you were treated to ads about $10 jeans and other promotional specials. They also followed up the final +J collection with the announcement that Undercover designer Jun Takahashi would be taking over Jil Sander's stead. With regular folks and fashion-forward people in their grasp, it seems they've firmly established their foothold in the U.S. market, reflected in their new slogan: "made for all.”