Don't know who Johan Lindeberg is? The ex-CEO of Diesel made his first attempt at creating his own line after garnering inspiration from a motorcycle ride through Europe. Since then, he's spearheaded his eponymous line J. Lindeberg, took care of Justin Timberlake’s William Rast line, and launched his BLK DNM project.

Lindeberg is adding cologne to his credits by launching the fragrance Perfume 11 for BLK DNM. He hasn't let us down yet, so we expect this cologne to be a hit. The unisex scent created by Robertet, one of the top 10 fragrance developers, is set to release exclusively in BLK DNM’s Stockholm and New York City stores this holiday season. 

BLK DNM is on 237 Lafayette Street in New York City.