liveloveasap
By now you should know just who ASAP Rocky is. The Harlem rapper has been blowing up fast since coming on the scene with "Purple Swag," and definitely got our attention with his designer namechecks in "Peso."
That's why when Live.Love.A$AP finally dropped, we couldn't wait to hear what else he had in store. Songs like "Out of this World" and "Brand New Guy" fulfilled our expectations of more clothing-related callouts. We went through the entire damn thing to find all the references. Twice. Check out Name Brands: ASAP Rocky's Label Shout-Outs from Live.Love.A$AP.
10deep
gucci
Gucci
Song: "Out of This World"
Lyric: "I ain't bragging when I do this, my shoes is Bermudas, I'm bougie in that Gucci, but my Nudies is my newest."
No shame in liking Italian brands. He also references Bermuda loafers, so we like to think Rocky prefers the brand's Italian-made leather shoes.
nudies
Nudie Jeans
Song: "Out of This World"
Lyric: "I ain't bragging when I do this, my shoes is Bermudas, I'm bougie in that Gucci, but my Nudies is my newest."
Looks like Rocky's got love for the Swedish denim company. Known for their raw jeans, they also make a number in a few washes. In addition, they have a full-on lifestyle collection of tees, outerwear (including denim jackets), and accessories like boxers and wallets. If you really want the newest Nudies though, they just dropped a brand new fit called the Hank Rey, which is a slim, straight leg. Buy 'em raw and wear 'em out. We wonder how the fades in ASAP Rocky's are.
cartier
Cartier
Song: "Trilla"
Lyric: "Herringbone chain, my gold frames, my Cartiers."
The luxury French brand has been putting out baller accessories and accoutrements since the mid-1800s, and has been counting rappers like Kanye as clients for a minute now. It seems the young ASAP Rocky is a new member in that club.
tisa
TI$A
Song "Out of This World"
Lyric: "Taz Arnold TI$A, Jeremy Scott Adidas, Maison Martin Margiela Three-Strap Sneakers."
Designer Taz Arnold's TI$A brand has developed a cult following for his send-up on snapbacks, sweaters, and even Starter Jackets. Apparently he can count ASAP Rocky as a fan too. An avid 'lo head, Taz Arnold recently collaborated with equally quirky designer Dr. Romanelli for a sick set of Frankenstein Polo gear. Called "The Americans" collection, imagine iconic pieces chopped and screwed to make new outerwear pieces like multi-colored motorcycle jackets, color-blocked coats, and hats made from different fabrics.
rick
Rick Owens
Song: "Peso"
Lyric: "Raf Simons, Rick Owens usually what I'm dressed in."
Rick Owens is known for his dark designs that skew more into a neo-vampire/pseudo goth aesthetic that you wouldn't think most rappers would be into. Yet, his leather jackets are dope, and he makes interesting sneakers. His diffusion line, DRKSHDW, is a little bit more accessible in price point and design than his main line. We'd love to see ASAP Rocky in one of Rick Owens' dope jackets.
raf
Raf Simons
Song: "Peso"
Lyric: "Raf Simons, Rick Owens usually what I'm dressed in."
Song: "Trilla"
Lyric: "I know you niggas heard of us, Raf Simons murderers, fashion killa, word to bigga boss I never heard of ya." - ASAP Nast
That newly-classic line in "Peso" got a lot of fashion heads interested in the Harlem rapper, and we can forgive crewmember ASAP Nast for mispronouncing the designer's name. An avant-garde menswear designer, he combines classical tailoring traditions and fabrications with a streetwear edge. Why do you think rappers are so quick to cosign his sneakers and knitwear? Currently he's the Creative Director at Jil Sander, and has a really dope house.
scott
Jeremy Scott
Song: "Houston Old Head"
Lyric: "Rocky where you been? I been tryna make my ends meet, so I can cop that Bathing Ape, or Jeremy Scott, or 10DEEP."
Song: "Out of This World"
Lyric: "Taz Arnold TI$A, Jeremy Scott Adidas, Maison Martin Margiela Three-Strap Sneakers."
Jeremy Scott's work is often really weird, but ASAP Rocky seems to have no problem with that. He raps "clothes get weirder" in "Wassup" after all. ASAP Rocky's had a public history with the Jeremy Scott for Adidas collaboration. Whether it's the iconic photo of him posted up on a stoop in camo shorts (of course) and the Wings, or the Bones in the "Peso" video, it's one cosign the rapper is often seen rocking.
margiela
Maison Martin Margiela
Song: "Purple Swag: Chapter 2"
Lyric: "I be that fly young fella Maison Martin Margiela."
Song: "Out of This World"
Lyric: "Taz Arnold TI$A, Jeremy Scott Adidas, Maison Martin Margiela Three-Strap Sneakers."
ASAP Rocky states a specific model of Margiela kicks that he digs: the three-strap sneaker. Available in a low and high version, it's by no means a cheap shoe. Good luck trying to track a pair down. Besides sneakers, the design house — the actual Martin Margiela stepped down in 2009 — is known for non-branded luxury gear with a little twist on it. Things like cricket sweaters with cable-knit details and graphic tees that spell out sayings when folded in a certain way.
bape
teeth
Gold Teeth
Song: "Wassup"
Lyric: "All my niggas rock gold teeth."
Song: "Brand New Guy"
Lyric: "I'm camo down to my boxers, gold teeth, A Bathing Ape."
Song: "Trilla"
Lyric: "With my gold teeth and my french braids, been getting dough since the 10th grade."
If "Wassup" and the music video for "Peso," are any indication, everybody who rolls with ASAP rocks gold teeth, even the white girls.