8. Mongoose

You can't spell BMX without Mongoose… or something like that. About as classic a name and logo as there is from our bar-bangin', berm-blasting history. Started almost 40 years ago, Mongoose's name and logo resonate with BMX history. It's a shame they are mostly crappy department store bikes now. Also, the Mongoose Motomag logo. This logo stands out to me right now. That late '70s look and feel is unmistakable and so hard to authentically reproduce. And although the actual Motomag was such a heavy and awful performer, it was also at one time the coolest thing on earth. Also, pretty awesome the ad says there can be only one number one, but the guy's number is three.