Nike Coraline Dunk
A companion to the release of Coraline, a film version of the horror novella by Neil Gailman, the Coraline dunk was produced as a limited edition prize giveaway. There are several versions, some direct for seeding, and these are reflected by unique packaging. Some folks got a wooden box. Others a carnival big top inspired number, complete with cotton candy, and there was also a lunch box variety.
High points given for creativity, the Coraline dunk was a project of Weiden + Kennedy (along with artist Gian Galang) and even managed to incorporate real film props.