Jordan XVIII 

2003

After the Jordan XVII set the standard for ostentatious packaging of a general release basketball shoe, expectations were high for the release of the XVIII. Simplification in packaging didn't mean downgrading concept. While materials weren't as lofty (no metal, just cardboard), the XVIII featured one of Beaverton's first drawer style boxes. We're more likely to remember the similar boxes used for 2008's Air Force 1 HTM release, but let's again give credit to originators over hype.