adidas THE KOBE 

2001

Inspired by the then-new Audi TT, adidas THE KOBE represented an entirely new direction for adidas. As such, the high-tech model was presented in equally high-zoot packaging — a drawer that slid out of an opaque plastic box. Remove the shoes, and you’d find Kobe smiling up at you, which was either amazing or disconcerting. In lieu of the usual tissue paper, the shoes were wrapped in clear plastic, which allowed you to get a peek of the color before you even opened the box.