13. SUPREME Blurred Logo
Inspired By: Saul Bass's Goodfellas title screen (1990)
An early Supreme typeface experiment is one of the brand's best, giving the name a sense of motion that's true to the store's hardcore skate roots, but also paying tribute to the work of genius designer Saul Bass's opening titles to 'Goodfellas' — another sub-cultural slice of NYC life. Supreme was hitting home runs from day one in the design stakes, and it's a surprise that this classic was only recently resurrected. Thinking outside the box (logo) proved that not all homages to a mob classic had to be suits, bullet casings and pasta sauce.