Rich & Famous

WHO: Snoop Dogg
FOUNDED: 2008
First there was Snoop Dogg’s original line, Snoop Dogg Collection filled with bandana motifs. He then “reinvented” the brand and changed the name to Rich & Famous, but closed up shop just a year later. The stock markets tanked around the same time so the brand might have been affected, but even a stimulus package couldn’t have revived this brand.