12. Celebrity: Boris Kodjoe
Clothing line: Ziami
Launch date: 2003
Fail date: 2008
Reasons for the fail: Bet you didn’t even know about this one. Boris and his brother launched Ziami in Germany first, then expanded to the States, offering “premium handcrafted, custom-made fashions” that left at least one customer growling on Yelp about waiting 5 months for a tailormade pair of jeans that turned out to be several sizes too big. Now that Boris’ NBC comeback vehicle “Undercover” has been cancelled, does this mean he’ll try again? Hope not.