Year: 2006
Problem: Four years ago, the Buffalo Sabres' image-management team followed the professional sports lemming brigade into the abyss of super-stylized modern logo crap. After having its logo compared to a horned slug and a possessed toupee, the Sabres team has recently decided to revert to its original logo, a Buffalo with two crossed sabres. Classy.
Complex says: With this whole Americana resurgence, now is the time to retrace one's corporate steps to the classics. Good on ya for returning to the O.G., the fans are psyched—word to Gilbert Perreault.