Volkswagen just launched its new GTi via an iPhone app. Download it for free, and each day you play it enters you into the raffle to win one. Technology, going nuts. [Volkswagen]

Supreme Book Vol. 5 featuring RZA , Eric Koston, Damien Hirst and photographs by Terry Richardson will drop later this month—only in Japan. Sigh...[Freshness Mag]

Lexus LF-A Crystallised Wind is what? A real car? [Gizmodo]

Jun Takahashi of super trendy Japanese clothing label Undercover talks the good and bad side of the internet's impact on fashion. [The Corner]

Jimmy Choo (of Carrie Bradshaw and Shyne fame) for the first time does a men's line for H&M, and the collection is slated to hit the retailer next month. [High Snobiety]