Who's the Next Face of the NBA? Ranking the Top Candidates

Ant Edwards? Luka Doncic? Wemby? With a new era of young stars taking over, we ranked the top candidates to become the next face of the NBA.

A basketball player in a Wolves uniform sits on the court appearing distressed during a game
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If there is one professional sports league that is built on star power of the individual players and not only brand recognition of teams, it's the NBA. Star players move the needle in the NBA like no other, with fans building a familiarity with them allowing for the individual players to build their own brand while also elevating the league. Now, as the NBA enters a new era where LeBron James, Kevin Durant, and Steph Curry are the elder statesmen, there is a new search for who can take the crown as the face of the league when they hang their sneakers up.

Lucky for the NBA, there are plenty of worthy and viable options to carry the torch into a new generation of the NBA. When looking for the face of the league, a player not only has to be dominant on the court, but marketability off it and personality play a big part in being the face of the league as well. Look at players such as Magic Johnson, Michael Jordan, Shaquille O’neal and LeBron who all fit the bill previously when occupying the top spot.

Here are our top candidates for potential face of the NBA in the coming years.

A basketball player in a Wolves uniform sits on the court appearing distressed during a game

Honorable Mention (The Youthful OGs)

Two basketball players in uniforms, one defending against the other who is holding the ball

Honorable Mention (Young Stars)

Basketball player in teal about to shoot with two opponents in white and blue defending

10. Cooper Flagg (Wild Card)

Basketball player in Montverde Academy jersey celebrates during a game

9. Tyrese Haliburton

Basketball player in Indiana jersey on court with a focused expression

8. Zion Williamson

New Orleans basketball player on court during a game, focused, wearing team uniform

7. Paolo Banchero

Basketball player in white uniform with headband pumps chest during a game

6. Shai Gilgeous-Alexander

Basketball player in an Oklahoma City jersey, smiling with a headband on the court

5. Ja Morant

Basketball player in action on the court during a game

4. Jayson Tatum

Basketball player in Celtics uniform focused on the game

3. Luka Doncic

Basketball player in action on the court, wearing a jersey with the number 77

2. Victor Wembanyama

Basketball player in jersey looking focused on the court

1. Anthony Edwards

Basketball player in white Wolves jersey, number 5, on the court during a game

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