Toyota Supra Returns After 17 Years to a Divisive Response

It's been 17 years since Toyota stopped producing their much-beloved sports car, the Supra.


Image via Getty/Bill Pugliano


It's been 17 years since Toyota stopped producing their much-loved sports car the Supra. That all changes today, however, as the company revealed the 2020 GR Supra. Before it returns proper in 2020 at the starting price of $49,990, Toyota will release a limited-run of Launch Edition Supras at $55,250, with each of the 1,500 cars individually numbered. 

After a number of leaks, Toyota officially revealed the new Supra at the 2019 North American International Auto Show in Detroit, Michigan. It marks the first new model available in the U.S. in over 20 years. The Launch Edition Supras will be available in three different colors; white, black, and red. 

It’s back – 17 years later!
We’re thrilled to unveil the better-than-ever #Toyota GR #Supra at @NAIASDetroit. See how fun it is to drive for yourself! #NAIAS2019

— Toyota Motor Corp. (@ToyotaMotorCorp) January 14, 2019

The legend returns – introducing the all-new 2020 GR #Supra Learn more: #NAIAS

— Toyota USA (@Toyota) January 14, 2019

When the new Supra officially launches next year, it'll come in both 3.0 and 3.0 Premium grades. The Launch Edition is expected to go on sale this summer, and will be based on the 3.0 Premium grade. Toyota has received a response that's decidedly mixed thus far. Check out some of the reactions to the new Supra below.

I can't get over how clean the new @Toyota #Supra looks. Goes on sale this summer starting just under $50k, it's a proper sports car. 👏 #NAIAS #ad

— Austin Evans (@austinnotduncan) January 14, 2019

The new Toyota Supra is incredibly dissapointing. Was hoping it’d be awesome.

— Tyler (@I_AM_WILDCAT) January 14, 2019

New Supra does NOTHING for me. Gonna replace the GT-R as the next (now more affordable) hype beast car I guarantee it

— adam lz (@Adam_LZ) January 14, 2019

Anyone else see a certain amount of old BMW Z4 Coupe in the new Toyota Supra? It actually makes me very happy

— Zac Estrada (@zacestrada) January 14, 2019

Looking at the new Supra like

— Tasha (@tasha_dragonfly) January 14, 2019

I’m gunna LS swap the new Supra because I know it’ll make everyone mad

— Matt Mogensen (@MattTheGinge) January 14, 2019

— skolarii (@skolariidotdev) January 14, 2019

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