After starting this tradition with the NBA, Complex has made ranking the NFL teams’ Twitter accounts an annual ritual (you can check out our 2019 list).
Look, here’s the thing: with all the resources pro sports teams pour into digital marketing, there’s no such thing as a bad team account. Even the ‘worst’ accounts still deliver value to fans.
It’s just that some teams approach social media more conventionally, whereas others use the platform to showcase outside-the-box thinking and really make their squad pop. We’re here to honor the latter.
As always, be sure to share your thoughts on our ranking—we’re ready for the hate—by hitting us on Twitter @ComplexSports.
Check out your favorite NFL team’s ranking below.