The idea of a gum that could quench your thirst and deliver positive nutritional benefits seems far-fetched at best. But that wasn’t going to stop Gatorade people from trying. They created Gatorgum, which they marketed as “Thirst-quenching gum for active sports-minded people.” The only problem was that these sports-minded people did not really seem all that interested; call them old-fashioned, but they preferred to quench their thirst in the classic form of “drinking” Gatorade rather than chewing it. It’s no surprise, then, that Gatorgum was discontinued not long after its inception. A game-changer, it was not.