Had we been forced to guess, we'd have said Mercedes-Benz would have grabbed Lana Del Rey for a smokin' hot campaign. That's solely based on the fact that she was seen driving an old school Benz last month. However, seemingly out of nowhere, Jaguar announced that Lana will be the face of the new F-Type sports car campaign, which is set to launch in September in Paris. 

"Jaguar's allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements," Jaguar's global brand director Adrian Hallmark said. 

We think Adrian's leaving out the most important part: Her extremely attractive looks will match perfectly with the new sexy sports car, which will aslo make its debut at the Paris Auto Show. 

[via Digital Spy]