Years Active: 1900-1949

Complex Says: The second world war was the downfall of many auto manufacturers, not the least of which was the Italian luxury marque Isotta Fraschini. While parts of the company are still around today, making diesel engines and body lotion for men, what we really want to see is an Italian challenger to Rolls-Royce's throne. A group of Italians has promised to do it, but there's no evidence that they'll ever actually get around to it.