It looks like Cadillac has yet another winner on its hands. The new 2013 ATS luxury sport sedan will begin at $33,990 for a 2.5-liter, six-speed engine that gets 30 mpg highway. 

“The ATS enters a vehicle segment this year that’s one of the most competitive in the market, from both a price and performance standpoint,” said Cadillac Marketing vice president Don Butler. “ATS will bring a distinctive presence and compelling value while offering quick, nimble, fun-to-drive dynamics that will appeal to the lifestyles of modern luxury buyers and challenge the segment’s status quo.”

The 2.0-liter turbo model will cost  $35,795, and the 3.6-liter 320-horsepower V6 model will cost $42,090. 

[via Cadillac]