3. Indoor Off-Roading

Attraction: The Jeep Performance Track
Complex Says: Jeep decided to let its trucks do all the talking, and it has trained drivers to take you through an off-road performance course in each member of its current lineup. As a passenger, you get to experience how each Jeep fares when faced with logs, steep latitudinal and longitudinal angles, and lots of big boulders. It's like an amusement park ride, and if the line isn't too long, you could easily take a ride in a few different models to compare and contrast performance. We think that if Jeep featured this demo in more than a single place at a time, the company would definitely get a lot more people interested in its trucks.