The “White Cement Reimagined” Air Jordan 3 is one of 2023’s most anticipated sneakers, and Nike is taking extra steps to make the pair more accessible to SNKRS users.
The brand announced today launch details for the release, which takes place next month. On March 2, SNKRS exclusive access will be sent to members who tried to enter and lost on both 2018’s “Free Throw Line” Air Jordan 3 and last week’s shock drop of the “White Cement Reimagined.” Only users who meet those conditions will receive exclusive access, but it’s also noted that not everyone who meets it will be selected. Those who are interested are encouraged to enabled push notifications for the SNKRS app and look out for updates on March 2.
Following the exclusive access launch on March 2, the wider main launch of the Air Jordan 3 “White Cement Reimagined” will take place March 11. The sneakers retail for $210 in adult sizing but will be available in full family size runs.
This year’s “White Cement Reimagined” Air Jordan 3 marks the sixth time the colorway, which was famously worn by Michael Jordan in the 1988 NBA All-Star dunk contest, has been re-released. The first retro came in 1994, followed by 2003, 2011, 2013, and again in 2018 with the aforementioned “Free Throw Line” variation. It was also given a Swoosh-adorned “JTH” treatment in 2018 for a pair worn by Justin Timberlake during the Super Bowl LII halftime show.