One of the most anticipated Air Jordan 1 releases of this year will be made available early next week exclusively on the Nike SNKRS app.
That pair is the Air Jordan 1 High “Lost and Found,” a new take on the shoe’s original “Chicago” colorway that debuted in 1985. Nike announced today that the style will officially launch on Nov. 19 on SNKRS, but the brand also confirmed that select users of the app will have the opportunity to buy a pair early on Nov. 8. The shoes will be available early via “exclusive access,” which is a launch program that gives app users the chance to buy a pair of sought-after releases.
According to Nike, “exclusive access” will go out to users who have entered and lost at least 20 different Air Jordan 1 High releases on the shopping platform. The brand also confirmed that getting early access doesn’t guarantee that the shoe will be available in the user’s preferred size.
Nike broke down the process behind how it goes about giving users “exclusive access” last year, namely for the release of the 50-shoe Off-White x Nike Dunk Low collection. The brand confirmed that the selection process for the products is based on over 50 variables including user engagement to help users gain personalized access to coveted drops.