It's been nearly two years since Rich Paul and New Balance dropped their inaugural 550 collab and now, the Klutch Sports Group CEO and the Boston-based brand are introducing a new take on the popular model.
Teased by Paul on Instagram yesterday is his upcoming New Balance 550 "Forever Yours" collab, which is scheduled to hit retailers next week. This pair is equipped with a premium lavender suede upper while purple accents appear on the trims including the "N" logo on the sides. Paul's name also makes an appearance on the tongue tag, with contrasting white shoelaces, midsole and a lavender-colored outsole to finish off the look.
As of now, this Rich Paul x New Balance 550 "Forever Yours" collab is rumored to drop on July 14 at Newbalance.com and at select New Balance retailers for $130.
UPDATE (07/10): New Balance confirms that Rich Paul's "Forever Yours" 550 collaboration will release globally on July 14 at a retail price of $130. A collection of matching apparel including a T-shirt, hoodie, quarter zip, warm up pants, shorts, and a camp collar shirt will accompany the New Balance 550 sneakers.
