Nike Celebrates HBCU Students With New Campaign

Introducing the Yardrunner 4.0 class.

Image via Nike

For the fourth year in a row, Nike is honoring the contributions of Historically Black Colleges and Universities (HBCU) students and alumni with its newest Yardrunners class.

Just moments ago, the Swoosh unveiled the lineup of renowned individuals featured in this year's Nike Yardrunner 4.0 class. The collective includes Robert Covington, Cameron Lide, Jawaun Daniels, Foggie Raw, Javicia Leslie, Danielle Stamper, Melanie Mitchell, Lady London, and Kayla White. For this year's campaign, the brand tapped legendary sports journalist Stephen A. Smith to introduce the new class in the video below.

The Nike Yardrunner campaign was introduced in 2020 and was originally started by HBCU graduates that were working at the brand. Since then, the Swoosh has highlighted students and alumni with the campaign to empower and uplift those in the HBCU community.

Additionally, Nike will unveil five new Terminator colorways later this year that are inspired by Morehouse College, Spelman College, Tuskegee University, Tennessee State University, and Alabama A&M University.