Ellie Goulding Continues the Trend of Non-Athletes Endorsing Nike

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Complex Original

Image via Complex Original

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Someone sign Ellie Goulding up for American Ninja Warrior.

In Nike's lastest ad, the British singer, famous for pop hits like "Lights" and "Burn," turns the city landscape she's running through into an impromptu obstacle course. Perhaps more interesting, though, is the fact that Nike continues to use non-athletes to push their performance products. Whereas it used to be Maria Sharapova and Allyson Felix endorsing Nike gear, models like Karlie Kloss and Jeneil Williams have been used to push the Swoosh, as of late. This isn't the first time that Nike and Goulding have teamed up, as last year they collaborated on a 27-track remix album intended for use while training.

Watch the 18-second spot starring Goulding above and keep an eye out for who Nike chooses to push their products in the future: athletes or celebrities?

[Nike Blog]

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