After Atmos injected some neon color into the Reebok DMX Run 10, another Japanese retailer is getting in on the action and dialing up the vibrant tone.
Inspired by the hi-vis and reflective work wear worn on construction sites, this collaboration comes courtesy of Mita Sneakers and vintage purveyors Winiche & Co.
As the theme suggests, the two brands have draped the runner's upper in a fluorescent green, breaking up the look with black overlays and a white midsole. There's also a heavy dose of reflective details, namely a detachable band which wraps across the midfoot.
Priced at ¥19,000 (around $172 USD), this collab is set to release exclusively from Mita Sneakers on Saturday, Aug. 11. A wider launch has not yet been confirmed.